Renee Prejean-Motanky

The Six Questions You Should Ask to Get a Powerful Testimonial Are:

In Business Strategies, Communications, Integrated Marketing Strategy, marketing, marketing campaign, Public Relations, Tips You Can Use on August 13, 2013 at 3:44 pm

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1. What was the obstacle that would have prevented you from buying this product/service?
2. What did you find as a result of buying this product/service?
3. What specific feature did you like most about this product/service?
4. What would be three other benefits about this product/service?
5. Would you recommend this product/service? If so, why?
6. Is there anything you’d like to add?

INSATIABLE

In Integrated Marketing Strategy on July 28, 2013 at 7:01 pm
Bottomless Pit by Majdalenka-d4kd667

Bottomless Pit by Makdalenka

Long-lasting systems can’t survive if they remain insatiable.

An insatiable thirst for food, power, energy, reassurance, clicks, funding or other raw material will eventually lead to failure. That’s because there’s never enough to satisfy someone or something that’s insatiable. The organization amps up because its need is unmet. It gets out of balance, changing what had previously worked to get more of what it craves. Sooner or later, a crash.

More fame! More money! More investment! Push too hard and you lose what you came with and don’t get what you came for.

An insatiable appetite is a symptom: There’s a hole in the bucket. Something’s leaking out. When a system (or a person) continues to demand more and more but doesn’t produce or give back in response, that’s because the resources aren’t being used properly, something is leaking.

If your organization demands ever more attention or effort or cash to produce the same output, it makes more sense to focus on the leak than it does to work ever harder to feed the beast.

The ROI of Social Media

In Integrated Marketing Strategy, marketing, Social Media, The Internet, Tips You Can Use on July 20, 2013 at 12:52 pm

ROI

 

The most-asked questions  are “Where’s the ROI in social media marketing?” and “How much should I be spending on social media marketing?”  My answer is always, remove the term social media from those questions and ask them again:  “Where’s the ROI in marketing?” and “How much should I be spending on marketing?”

Social media isn’t a tool box of silver bullets given to us by aliens.  It’s simply a new set of technologies and concepts that we need to add and integrate into our existing marketing strategy.

And, there is always an ROI to marketing.