Renee Prejean-Motanky

Are you Effective or Efficient?

In Business Strategies on July 30, 2009 at 4:55 am
Work Principles
Image by Alex Osterwalder via Flickr

Have you ever thought about the difference between efficiency and effectiveness? They both seem desirable, but Lou Tice, of the Pacific Institute, feels one is far better. I got to thinking about that and realized that he’s right.  Most businesses want to run an efficient operation.  We spend a lot of time and energy trying to become efficient.  But it is equally, if not more, important to run an effective operation.

Efficiency means doing things with a minimum of effort – low input for high output. ..In other words, efficiency means doing things right. But the key question becomes; What things?  To be effective you must  be doing the right things right!  That is what you want to aim for.

You can be as efficient as the dickens at doing the wrong things!

You can practice the wrong technique or the wrong moves until you have them down perfectly. Then, you are going to wonder and worry about why your business is failing, why your customers aren’t coming back, why sales are down and profits are dropping, even though everything else is working like a well-oiled machine.

When you visualize yourself or your business, don’t just see yourself doing things right; See yourself doing the right things right!  

The right things, even if done imperfectly, can beat the heck out of a flawless execution of the wrong things. This holds true for anyone who is striving for success.

Think about it!

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