Renee Prejean-Motanky

Getting The Most Out of LinkedIn

In Business Strategies, marketing, Social Media, The Internet on May 11, 2011 at 8:26 am
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 I’ve heard a bezillion questions about LinkedIn, the most common of which is….”I signed up on LinkedIn, but I don’t know what I’m supposed to do with it. Does it really have value?”

Think of it this way:  

  • Linked In has more than 20 million users with an average age of 41-years old and an average income of $110,000.00.  
  • Every Fortune 500 company is represented on Linked In.
  • 500,000 small and mid-sized businesses use Linked In.
  • More than 150 industries are represented.

So the answer to “does it have value” is a resounding, YES!  But it requires more than just “signing up” to have value.

You have to put the effort in up front when you set up your page  and then you have to remain active in a strategic way (that you’ve, of course, given some thought to on the front end.)  Once you’re comfortably established there are many valuable ways to use linked:

  • Prospecting. You can locate and introduce yourself to contacts in the accounts you are targeting. Communicating through Linked In significantly increases the liklihood to get a response over a direct email or phone call. You can learn a lot about your prospect by reading their profile (what they’re currently working on, their employment history, who they recommend and who recommends them, where they went to school, their personal interests, etc.)
  • Search Engine Optimization (SEO). Having a COMPLETE profile on Linked In will drastically improve your SEO results. You can include up to three URLs in your profile that are indexed by Google and other search engines, as well as create your own Linked In URL that is searchable. 
  •  Job Search/Recruiting and Reference Checks. If you are searching for a job or looking to hire someone, Linked In can help. Not only can you search for positions and candidates on Linked In, if you’re a recruiter you can verify job experience and contact other contacts within Linked In who were at a company during the same time for references. Or, as the job seeker, you can  pre-screen prospective bosses and co-workers.
  • Thought Leadership. LinkedIn has a Q&A section where members can ask and answer questions about pertinent topics. This is a great place to get some of your most pressing questions answered. OR, if you are trying to establish yourself or your company as a thought leader in a given field, this is the place for you to post brilliant answers to those who’ve posted questions. When doing so, you can include URLs and links to support your answer, or to drive traffic to your Website which will improve its SEO.

Linked In is a powerful business networking tool–one that no sales or marketing person should be without.

The site offers several membership levels, ranging from FREE  to $500 per/year.  It’s best to evaluate what makes the most sense for you and then Just Do It!

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  1. And don’t forget the all powerful Linked In Groups when talking about making Linked In work well. I’ve made some deep connections through groups. It’s also a great way to connect with like-minded people on Linked In and build your network even further.

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